Short guide to cold mailing

• Subject line is the top of the funnel
  • Always optimize the subject line
  • Subject line needs to be catchy, should pique interest and stand out
• Keep the language extremely simple in the subject
  • Short greetings, no need for appraisals
  • Write the objective of writing mail
  • End with what the ask is (very clearly)
  • Mention if there is no ask
• Research
  • Do the homework before writing a cold email
  • Apply in their context for them to reply